Hi, I’m Ethan.
I’m a Marketing PhD candidate at the Ivey Business School, Western University. My primary areas of research are prosocial behavior and antisocial behavior, often in a social media context. I ask questions like:
- Why do people intentionally purchase offensive products?
- How can donations be used to punish others?
- How do status motives influence boycott movements?
- How do researchers select stimuli in prosocial behavior research?
- What even is “prosocial behavior” anyway?
- What drives fanfiction authors to post free content online?
I typically answer these questions using a combination of lab experiments, surveys, and webscraped datasets.