Hi, I’m Ethan.

I’m a Marketing PhD candidate at the Ivey Business School, Western University. My primary areas of research are prosocial behavior and antisocial behavior, often in a social media context. I ask questions like:

  • Why do people intentionally purchase offensive products?
  • How can donations be used to punish others?
  • How do status motives influence boycott movements?
  • How do researchers select stimuli in prosocial behavior research?
  • What even is “prosocial behavior” anyway?
  • What drives fanfiction authors to post free content online?

I typically answer these questions using a combination of lab experiments, surveys, and webscraped datasets.